About

I founded Cultured By Ricotta on the belief that growth should be intentional, distinctive, and rooted in strategy. Over the past 15+ years, I’ve built a career working across global companies, innovative technology firms, and boutique agencies—specializing in digital marketing, brand partnerships, retail strategy, and growth acceleration.

 

My experience spans the full spectrum of business types, from SMBs to Fortune 500 organizations, partnering with brands such as AMEX, Kroger, UnitedHealthcare, McKesson, CVS Health, Hulu, major media companies, and hundreds of restaurants during my years at Yelp. This breadth has given me a holistic understanding of how brands evolve, communicate, and win across industries like health & wellness, beauty, retail, hospitality, and media.

 

Like fine cheeses, I believe the best brands are cultivated with precision, creativity, and care. My work blends analytical rigor with thoughtful storytelling — designing strategies that are strategic, measurable, sustainable, and always crafted with a little flavor along the way.